Monday, August 30, 2010
Has organized religion finally recognized that its product must be sold to the public much in the same way that soap is sold? Can the advertising industry revolutionize religion? You know like "Sunday School fights sin backwash!", or "Us church members would rather fight that switch!" or "The church for people who can't say grace before every meal!". I'm sure you've seen the ads on t.v. lately advertising some church somewhere that will give you feel good feelings and warm fuzzies.
But pure righteousness has a dynamic quality that tends to be infectious, like mononucleousis. There is nothing wrong with tasteful promotion, but we are likely to forget that there is an inherent promotional aspect in the purity of Christian living that is far superior to the superficial methods that we are fond of employing for its perpetuation. What say you?